Wiggins' ＂Hundred-point War＂ Cancelled： When the order is gone, how can the value exist？

　　□ Zhang Xiaobin (Tongji University)

　　Recently, NBA star andrew wiggins's trip to China, which was signed by sports brand Peak, attracted much attention. Among them, his "Tik Tok Hundred Points Fight" with famous basketball blogger Lai Yiye was the highlight of his trip to China. After a week-long campaign, the event was held on the evening of August 3rd, but after the players warmed up, the event was suddenly cancelled, and the attention of thousands of people at the scene and millions of people on the Internet fell through. Peak, as the organizer, also issued a statement: the organizer's influence on the event was insufficient, and the order at the scene was chaotic, which eventually led to the event having to be stopped.

　　Wiggins is deeply loved by fans in China. Basketball blogger Lai Yiye is the head of the Internet, and the form of "Hundred Points Battle" can be described as the "flow code" of the basketball circle. Coupled with the momentum in advance, this game will inevitably attract incalculable people to watch, but the organizer chose a shopping mall as the activity venue, and only arranged a small amount of security to maintain the order on the spot. When thousands of people poured into the first floor of the shopping mall, the scene was completely out of control, and there was a girl.

　　As far as organizers are concerned, they should consider all the situations when organizing activities, avoid chaos, and create commercial value by establishing order and perfecting activity planning. As a closed place with crowded people, shopping malls have limited carrying capacity for people. Relatively speaking, the carrying capacity of stadiums is more suitable for this kind of basketball events. Organizers may choose shopping malls for various reasons, such as commercial factors and cost factors, but they have not prepared corresponding plans and security forces, which leads to chaos in order.

　　Spectators should restrain their enthusiasm, cooperate with security personnel to actively maintain order at the scene, and create emotional value brought by watching the game with cooperation and order maintenance. When there was an accident at the scene, fans and friends didn't consciously cooperate with the maintenance of order. Even when girls fainted, they didn't follow the arrangement to give way and help save people, which aggravated the chaos of order. The establishment of any order needs cooperation, and the lack of security force is a reality, but the fanaticism of fans can not be ignored. If you control your emotions and don't destroy the order, the activities will naturally go smoothly.

　　In addition to the organizers and audience present, netizens should discuss rationally, fully realize the reasons behind this incident, supervise others and organizers at the same time, so that more excellent activities can be carried out smoothly, and create future value with introspection and rational treatment of order. The trip to China is not over yet, and there will be various other excellent activities in the future. When netizens see this incident, they should recognize the problems of the organizers and the audience at the same time. In the future, whether they hold their own activities or participate in other people's activities, they should learn this lesson, maintain the normal operation of order and create value on the basis of order.

　　This trip to China is essentially a commercial activity. All kinds of activities, such as the interaction between signing stars and fans, are aimed at improving the brand's influence and transforming this influence into commercial value. Fans' contact with their idols can also bring them positive emotional value, but any value needs to be based on order. When the order is chaotic, the activity can only be interrupted, which is the result that no one wants to see.