Gathering Splendid, Working Together to Innovate 2023 Asian Sporting Goods and Fashion Exhibition (Nanjing Station) was grandly opened.

　　On August 4th, Nanjing Sports Carnival 2023 Asian Sporting Goods and Fashion Exhibition (Nanjing Station) was grandly opened in Nanjing International Exhibition Center. The theme of this exhibition is Sports Carnival, combined with the strategy of deepening the integration of "sports+"advocated by Nanjing, and under the guidance of Nanjing Sports Bureau and Nanjing Cultural Tourism Bureau, this exhibition will jointly create an industry event with multiple exhibitions, multiple competitions and full linkage.

　　With a total exhibition area of 25,000 square meters, this exhibition has gathered more than 400 domestic and foreign brands from more than 300 exhibitors in camping life, outdoor sports, water sports, urban sports, car travel, cycling, running, ice and snow, sports technology and new materials, covering all aspects of mass sports, travel, tourism and urban leisure life.

　　New sports equipment, fitness yoga, skiing, car travel and other categories, accounting for more than 50% of the total, show the development potential of sports life industry, and bring more novel and richer sports choices to Nanjing sports fans and the public.

　　Upgrade again and open a colorful summer sports carnival.

　　As a link to lead the new fashion, ISPO launched the car travel exhibition area and Bushcraft life exhibition area for the first time, respectively, to show more possibilities about outdoor travel and wilderness aesthetics, and to provide more options for promoting exchanges and interactions between sports and life categories.

　　Also novel and unique is the off-season ski resort industrial zone, which fully presents the manufacturing and production advantages of snow clothes and equipment in the industrial chain, and provides personalized solutions for guest services such as ski resort leasing.

　　City cycling is a popular daily sports lifestyle. In this exhibition, the cycling race around the city in Nanjing, the climbing race of Purple Mountain Observatory, the on-site slow riding race, the workshop for changing cars and other activities were specially created, presenting a cycling life experience with rich urban cultural characteristics. At the same time, we will cooperate with Nanjing high-quality cycling shops, cycling communities, clubs and KOL to provide trial and purchase of cycling equipment, accessories, spare parts, cycling wear and other products.

　　The city sports block continues the one-stop play experience, and joins hands with a number of tonal brands to provide players with introductory, advanced and trendy cultural experiences such as land surfing, frisbee, flag football, yoga and balance board.

　　Professional doctors from Nanjing Hospital of Traditional Chinese Medicine and Nanjing Sports Hospital, the authoritative institutions of sports medicine research in China, were invited to the exhibition area of sports rehabilitation, and they carried out systematic and scientific rehabilitation evaluation, treatment, training, sports protection and guidance for sports enthusiasts and other groups on the spot, and provided exclusive exercise prescriptions.

　　Around the core concept of "symbiosis with nature", the outdoor sustainable exhibition area, in conjunction with the Nanjing Group of Friends of Nature-Baidieyuan Ecological Development Center, presents the relationship between butterflies and biodiversity to the audience through natural image exhibition, butterflies and butterfly detection experience activities. While getting to know nature, ISPO specially invited Nuolu Environmental Protection Site, a member of Friends of Nature Community, to publish the "Zero Abandoned Games Guide", which provides guidance for the interaction between the public and nature and promotes the sustainable management of events and other activities.

　　Big coffee gathering, find the "accelerator" for the sustainable development of the industry

　　ISPO has been deeply involved in the sporting goods industry for many years, and has always promoted the rational allocation of industrial resources and promoted industry changes through forward-looking thinking, professional content discussion and topic sharing.

　　Since the beginning of the year, Nanjing has demonstrated its sincerity and strength in creating a good business environment with practical actions and objective data, which has injected a strong shot into the high-quality development of the urban economy and market. Under the guidance of Nanjing Sports Bureau and Nanjing Cultural Tourism Bureau, ISPO and many industry experts in Nanjing have jointly created a series of professional forums to discuss the opportunities and challenges that industrial integration and sustainable development will face in an all-round and multi-angle way, so as to promote the development of Nanjing and its surrounding industries.

　　The 2023 Nanjing Outdoor and Camping Industry Investment Promotion Conference, jointly organized by Nanjing Sports Bureau and Nanjing Municipal Bureau of Culture and Tourism, and hosted by Su Jiaoke, invited eleven representatives to attend the conference with the theme of "showing the charm of the city and promoting the consumption of sports tourism". Help industrial partners to understand the preferential policies, construction planning, market scale targets, municipal construction facilities and other advantageous resources provided by Nanjing to promote the sustainable development of outdoor and camping, and provide fast and accurate docking channels for high-quality projects to land in Nanjing.

　　China Ski Resort Industry Sustainable Development Conference continued to broaden the horizon of snow circle in summer, and invited Mr. Wu Bin, Vice Chairman of Beijing Ski Association, to deeply interpret the core data of China Ski Industry White Paper (2022-2023). Focusing on the development of ski resort operation brought by market changes and changes in consumer structure and preferences, taking the pioneering experience of integrated development and off-season operation at home and abroad as the breakthrough point, this paper specifically discussed the new development logic and mode of urban ski resort business with cross-industry and cross-field guests, which opened up new ideas for IP creation and social media scene development.

　　Join hands to explore more possibilities of sports lifestyle.

　　The Energy Coffee Festival, which makes coffee culture and outdoor elements collide passionately, brings together local coffee brands and invited bands in Nanjing to perform popular parties, and multiple brands cross-border to trigger summer revelry.

　　ISPO cooperated with the Sports Bureau to build the second scene of Xuanwu Lake Lovers Garden, which gathered dozens of outdoor camping enterprises and lifestyle brands, displayed and retailed products for Nanjing citizens and sports enthusiasts, and promoted the economic consumption of sports nights.

　　During the same period of the exhibition, ISPO, with the support of ON Angpao, launched the City Walk City Wall Walking Plan, through 11 kilometers of city roaming, crossing history, enjoying the beauty of Nanjing City Wall and feeling the perfect integration of sports and culture. In addition, in order to promote the deep integration of culture, business and travel, ISPO, together with Nanjing Sports Industry Group and South Horse Club, set up a directional punching activity for the exhibition, so that the public can feel the charm of diving, rowing and physical fitness.

　　In-depth understanding and timely response to the changes in the consumer market can not be separated from close exchanges, innovative exhibitions and information exchange in all aspects of the industry. ISPO hopes to build a more perfect industry exchange platform, connect with industry partners and sports consumers deeply, and further stimulate the vitality and unlimited potential of the sports lifestyle market.

　　Jiangsu News Broadcasting Reporter/Peng Difan