Poster Watching the Tide ｜ The ＂Stadium＂ outside the Universiade.

　　Poster news commentator Zhang Jingning

　　When it comes to sports events, whether it's the fierce competition in FIFA World Cup Qatar 2022, the excitement of the "Village BA" in Guizhou or the excitement of the Chengdu Universiade, we must first think of those legendary moments, hard-working faces and proud achievements. In fact, behind these, there are more other "sports fields".

　　The Universiade held in Chengdu has attracted worldwide attention. It can be said that a large-scale sports event is not only a business card that can tell stories, but also an opportunity for the future development of a city and cultural exchanges and mutual learning. These are all "sports venues" outside sports events.

　　Young people's "playing field"

　　In 1949, under the impetus of Luxemburg Paul Schlemmer, the International University Sports Federation was established, advocating that "sports is education", hoping that young students can gain health, happiness and experience from sports and communicate with students from all over the world in cooperation and competition.

　　The growing environment determines its temperament. Compared with the Olympic Games and other important competitions, the Universiade, which grew up under the concept of "sports is education", emphasizes friendship and communication more. Promote the overall development level of college students' sports, promote the moral and physical education of college students, and connect the sports on the field with the education outside the field, which is the "field" outside the Universiade and the unique significance of the Universiade.

　　Sports is competition, but it is far more than that. Sports skills and strength, team spirit and cooperation consciousness are the carriers of cross-cultural communication. With the help of the sports meeting platform, many young athletes can learn and communicate during the competition, learn to cooperate with others, and learn to cooperate and share. This is not only the charm of sports itself, but also an important process to cultivate the personality of young people.

　　The "sports field" of the city

　　The competition will always end, but the opportunity of the city has just begun. Events and cities have achieved each other, and the significance of today's major sports events to the venue has already surpassed sports itself.

　　A successful competition is first and foremost a self-improvement of a city. In addition to the related sports venues, the city's infrastructure, traffic routes, greenway construction, landscaping, etc. all need to be changed to a certain extent. For the Universiade, Chengdu built 13 new venues and renovated 36, and many new citizens punched in. It can be seen that the optimization of urban construction not only benefits the good image displayed externally, but also improves the quality of life of citizens.

　　Secondly, the sports event is also a talking business card. A large-scale sports event, especially a global event like the Universiade, can attract a large number of outside eyes in a short time, including tourists, athletes and the media, and the city's strength, cultural heritage and natural landscape are all displayed. The Universiade is undoubtedly a good opportunity for Chengdu to open its doors to welcome guests and hand out its business cards to the world.

　　Finally, major sports events are also ways to stimulate consumer demand and bring long-term economic benefits to the city. Sports events will naturally combine sports with tourism, drive many industrial chains such as accommodation, catering and transportation, and bring lasting influence to the host city within a certain period of time.

　　Cultural "playing field"

　　The achievements on the field may be forgotten over time, but the cultural imprint left by a sports event is enduring.

　　Telling local cultural stories well is the "highlight" of the organizers of major sports events in recent years, such as the development history of britpop and pop music shown in the closing ceremony of the London Olympic Games; Romance in China revealed in beginning of spring of Beijing Winter Olympics; Middle Eastern Temperament conveyed by FIFA World Cup Qatar 2022's "Raib" mascot. It can be said that during the period of the event, the global audience followed the sports and entered the local cultural atmosphere.

　　At the moment, the giant panda, hot pot and Bashu culture are all showing the world the multicultural, open and inclusive image of China. Young people and Chinese culture meet unexpectedly in Chengdu. In traditional scenes with China cultural characteristics, such as Du Fu Caotang, Wuhou Temple and Kuanzhai Lane Li, some fashion elements collide. Tradition and innovation span the dialogue between ancient and modern times, marking the Universiade with a cultural imprint that belongs exclusively to Chengdu and China.

　　The spirit of "equality", "unity" and "cooperation" conveyed by sports itself has the characteristics of cross-language, cross-culture and cross-region. A large-scale sports event, through venues, mascots, theme songs, and even athletes, coaches and volunteers, is building a city image and cultural memory belonging to the host place to people in other countries and regions and telling local cultural stories.

　　The "sports field" outside these sports events has resonance, blending and strength, and the sports value it carries is becoming a new world language, sending out an open and inclusive voice to the world.