Coming from afar is the way for operators to win sales.

　　"The Analects of Confucius Zi Lu": "Confucius said:' Those who are near say (Yue); Those who are far away come.' "It means that people who live close to each other are willing to take clothes, and people in the distance are eager to change. At present, this concept can be said to be a principle that needs to be universally followed in this highly involuted mobile Internet and digital market. Whether doing marketing, branding, digital business or communication business, we should stick to the concept of "coming near and coming far" and put the satisfaction of existing customers first.

　　First, the mobile communication market is from increment to stock, and the focus of income increase is from C-end to B-end, so that old customers can be satisfied and new customers can be found. In the mobile communication market, the era of increment has passed, and now the focus is on the competition of stock. In this environment, the focus of operators' income has also shifted from individual users (C-end) to enterprise users (B-end). This change is not only a change in market demand, but also a clearer understanding of the importance of word of mouth by operators. In this era, word of mouth has become an important factor in consumer decision-making. The satisfaction of old customers is the decisive factor in the choice of new customers. Therefore, operators must put customer experience in the first place and win the trust and reputation of customers by providing quality services and products. Only in this way can we attract new customers and maintain the loyalty of old customers.

　　Second, the decentralization of media communication, interpersonal communication and social media communication have a decisive role. The mode of media communication has changed from the traditional centralized mode to the decentralized mode. In this environment, interpersonal communication and social media communication have played a decisive role. Consumers are no longer just passively receiving information, but actively acquiring and sharing information through social networks. Therefore, operators must adapt to this change and use social media and other platforms to communicate and interact directly with consumers. This will not only help to build brand image, improve visibility, but also get feedback from consumers in time for accurate marketing and service.

　　Third, to seek certainty in an uncertain environment, it is necessary to be scene-oriented, private and precise marketing. In today's uncertain environment, operators must strive to seek certainty. And this can only be achieved through scene, private domain and precise marketing. Scenarioization refers to providing different products and services according to different scenarios and different needs. Through scenario, operators can better meet the needs of consumers and improve marketing efficiency. Privatization refers to the establishment of your own customer data platform, through data mining and analysis, to understand customer needs and behaviors, and to carry out accurate marketing and service. The realization of privatization requires operators to improve their data science ability and protect the security of customer data. Precise marketing refers to personalized marketing and service according to customers' needs and behaviors. Through precise marketing, operators can maximize the marketing effect and improve customer satisfaction.

　　In short, it is the way for operators to win and sell if they come from afar. Only by putting the stock customers in the first place, adapting to the changes in the media environment and accurately grasping the market demand can we be in an invincible position in this changing environment and conform to the long-term value orientation.