Weng Yichun, VP of 01 Mathematics： Establishing a learning organization to make the flow of knowledge more valuable.

　　With the development of Internet industry in China, numerous eco-enterprises have emerged in the upstream and downstream of WeChat, which are both builders and gold diggers. As a "private domain digital operation service provider" who has been deeply involved in the full-link operation of WeChat Ecology for a long time, Zero One Digital Branch continues to lead the industry with cutting-edge solutions, providing marketing planning services for a large number of brands of WeChat Ecology, helping them to build a new DTC private domain system, thus promoting growth. This large number of business achievements and fruitful results are the natural results of the sowing, deep cultivation and orientation of "learning organization" and "operator education" since the establishment of 01.

　　In a conversation with Forbes China, Weng Yichun, VP of the 01 Mathematics Department, pointed out: "The development of WeChat ecology is cyclical, and there will be waves one after another. If we want to continue to grow and adapt to environmental changes, the demand for talents within the organization and even within the industry is urgent and huge. Therefore, 01 is developing towards a learning community organization on Day 1. We believe that flowing knowledge can create greater value. We can provide customers with knowledge and methods to create value, and we can also win together with all upstream and downstream partners to jointly promote the development of the industry. "

　　Zero-one mathematics VP Weng Yichun

　　In order to keep the leading edge of the solution

　　Turn the enterprise into a learning community

　　As a national APPlication, WeChat has already evolved from a social app to the infrastructure of the mobile Internet. In this process, many enterprises were born in the WeChat system, some experienced a hundredfold growth in a short period of time, and some disappeared after the peak. Since its establishment in 2018, Zero One has chosen to take root in the WeChat ecosystem, and has become one of the first service providers to obtain the qualification of video number internal testing. At present, it ranks among the top video number service providers in the GMV output of the footwear industry.

　　Any ecological development has periodicity, so how can Zero One continue to ride the wind and waves to ensure the landing and leading position of the solution? In this regard, Weng Yichun's answer is "common adherence to values", and the values of Zero One can be summed up in two words: innovation and altruism.

　　Interior of Shenzhen Headquarters Office of Zero-One Mathematics Department

　　On the innovation level, systems and processes can continuously realize and amplify the value of business innovation, and innovation always depends on outstanding talents. In order to ensure that the talent echelon can continue to supplement and grow rapidly to meet the business needs, a training system for different positions has been set up within Zero One, and each employee can find the course content suitable for his own needs. After completing a certain learning share, employees can exchange points for books, travel cards, shopping cards and other rewards, and only employees who have completed the corresponding learning share can exchange for promotion and salary increase. This not only ensures the continuous growth of talents, but also makes Zero One more advanced in the solution.

　　On the altruistic level, Zero One will repeatedly tell employees that everything should be based on customer needs and constantly create value for customers. At the same time, the company will also help employees manage their careers, such as collecting employee needs regularly-if employees want to go to Party A, the company will extrapolate based on their abilities; If employees want to make a breakthrough in academic qualifications, the company will also provide corresponding support.

　　Weng Yichun believes: "As long as we persist in doing difficult and correct things, we will certainly help the people involved to grow together. Whether this role is a zero-one employee, customer or eco-partner. "

　　In Weng Yichun's view, when the stage of talent growth comes, the flow of talents is inevitable. In this case, we should respect the rules of the game, build a long-term symbiotic relationship with employees, and provide employees with better career development opportunities in practice and resources. While becoming the "Whampoa Military Academy" in the operation field, Zero One can also enjoy the practical compound interest brought by persisting in long-termism. For example, many brand guests and customers of the company's activities are recommended by former employees.

　　Excerpt from internal PPT

　　Establish operational standards to promote the industry

　　Extract actual combat experience and share it with others.

　　If a set of courses is effective for us internally, it will certainly help other operators and industry partners in the industry. While leading the internal establishment of a learning community, Weng Yichun is also actively empowering the company's accumulated practical experience to more operators who are striving for progress. By extracting the phased results of business, it can be transformed into a methodology of continuous reuse, and the system composed of methodologies can flow rapidly in the industry and amplify its overall value exponentially.

　　Excerpt from internal PPT

　　In order to share the best internal practices with the industry, Zero One established an external operation practitioner community with "Daily Operation Case Library" and "Operation Depth Selection" as the core, which provided the most cutting-edge industry thinking and business analysis, and brought the latest brand cases and operation trends through "Daily Operation Case Library". In addition, the community will publish "business case resumption" every day and hold "business exchange salon" and other activities every month.

　　At present, the community has radiated tens of millions of students, forming a communication matrix of "WeChat official account-Video Number-Personal Number-Podcast-Little Red Book" with graphic, video and audio contents. The extracted core methodology has become the base and core premise of all content, which enables Zero One to adjust and adapt to different content carriers, different platform attributes and different user groups, and then complete the dissemination and coverage.

　　The concept of "zero one" community is also infiltrating from the community to the ecological upstream and downstream cooperation at the business level. When cooperating with eco-partners, Weng Yichun pays more attention to how to help eco-partners improve their market influence, promote business growth, expand deeper cooperation opportunities, gain the recognition of partners by providing professional content, and then cross the trust threshold of deep cooperation.

　　From communication to community, from education to ecology, this complete and effective marketing growth system has evolved into a content methodology that belongs to the zero-one to-b industry, and this communication concept will also make greater coverage for the industry in the future.

　　Excerpt from internal PPT

　　In addition, Weng Yichun also launched a joint training project with the industry platform. Since April this year, she has led the team to respond to the national strategy of strengthening the county and enriching the people and revitalizing the countryside, docking with the governments of pingnan county, Fuding and Ankang in Fujian and Shaanxi, helping local small and medium-sized businesses and self-employed individuals to open up their sales and popularity through live broadcast of video numbers, helping local high-quality agricultural products and handicrafts to be seen and recognized by more people, and contributing to local projects to enrich the people.

　　In May of this year, she joined hands with Shenzhen Smart Retail Industry Association to launch the "Take-off Plan", with the goal of helping 100 retail brands achieve a 10 billion increase in video numbers and training 1,000 new professionals in video operation for the industry. At present, 65 managers from more than 30 enterprises and dozens of industries have attended the study, and many of them have given favorable comments.

　　The joint launching ceremony of Tengfei Plan and China Bank.

　　In Weng Yichun's view, a new generation of women are emerging in the business field and gradually become an important force to promote social progress and development. As one of the cities with the strongest entrepreneurial atmosphere in China, Shenzhen provides a broad development platform and unlimited opportunities for female entrepreneurs. In the process of long-term reform, opening up and innovation, Shenzhen has formed a spirit of being brave in exploration, being the first, being open, inclusive and innovative, which is of great significance to female entrepreneurs.

　　Contribute to Shenzhen's entrepreneurial spirit

　　Keep learning at all times.

　　Out of his love for China's traditional culture and content creation, Weng Yichun was once the designer of the writing course system. Its courses cover 20,000 rural users, and help thousands of users to improve their writing skills, so that their monthly income exceeds 1,000 yuan, thus improving their quality of life. In addition, she also exerted her own strength to continuously spread China's traditional culture overseas by landing intangible heritage projects such as Guangzhou Zhijin Colored Porcelain, Hangzhou Fuyang Paper Umbrella and Beijing Cloisonne.

　　In addition, Weng Yichun has also built a zero-one activity matrix. Through thousands of people's summits, private closed-door meetings, brand private board meetings, corporate study tours and other activities, he hopes to link outstanding traders and entrepreneurs in Greater Bay Area and the whole country, and gather industry attention while achieving win-win business, so that everyone can grow together.

　　Excerpt from internal PPT

　　"As the forefront of scientific and technological innovation in China, Shenzhen has a unique policy environment and innovative resources. Entrepreneurs can come into contact with the most cutting-edge scientific and technological information and technical resources here, and it will also keep me motivated and eager to learn. " Weng Yichun said.

　　This enterprising spirit enables female entrepreneurs to stand out in the highly competitive market and realize their career goals. Nowadays, many female entrepreneurs like Weng Yichun are writing their own brilliant chapters with their own exploration, knowledge and efforts. They not only injected new vitality into the commercial field, but also contributed their own strength to the development and progress of the whole society.

　　Disclaimer: The information about brand voice comes from the interviewee, not the content edited by Forbes.