HDC2023： New Ecology, New Traffic and New Growth, Huawei Smart Search and Partners Build a Prosperous Ecology.

　　In the digital world, new technologies give birth to new scenarios, new demands and new traffic growth. On August 5th, at the Songshan Lake, at the technical forum of Huawei Developers Conference 2023(HDC.Together), Huawei Smart Search started to explain how search can help enterprises and developers succeed in business, drive growth and improve efficiency.

　　As the normalized search portal of HarmonyOS, Huawei Smart Search, based on the continuous innovation of search technology, will provide partners and developers with richer information distribution and service distribution scenarios in the further open HarmonyOS ecology, and take user search as a breakthrough to give ecological partners more opportunities for traffic growth.

　　Traffic peaked, and Huawei Smart Search opened a new path for growth.

　　Under the background of stock competition, the number of new users is decreasing, and the problems of difficulty in obtaining customers, transformation and retention in the mobile application industry are becoming more and more prominent. Manufacturers and developers are actively exploring new traffic scenarios.

　　Search is still an indispensable active information demand behavior in users' lives. Different from the traditional Internet web search, smart search will sink the search portal to the system level, which will be smoother, smoother and more accurate in experience and function. Smart Search uses its advanced search technology and powerful data processing ability to recommend display content according to users' daily usage habits and scenarios, and directly establishes personalized demand scenarios between users and information and services. Relying on the ecological advantages of multi-scene distribution of information and services in HarmonyOS ecology, it will open new contacts for enterprises and developers to reach users, bring exposure to high-quality content of enterprises and developers in the new service scene of search and push linkage, and promote a win-win situation for user experience improvement and developer traffic growth.

　　The well-known domestic tourism content platform "Where to Travel" has long-term and in-depth cooperation with Huawei Smart Search. Users can quickly obtain the travel service provided by Qunar from the search portal pulled down by Huawei's mobile phone desktop. For example, the hot list of tourism ecology brought by the cooperation between the two parties, jointly exploring and innovating based on the interests of users, will change the previous single purchase flow into diversified, fun and interesting content distribution. Considering the user's consumption behavior and habits from multiple dimensions makes the push more efficient and the user experience more comfortable. Based on the advanced user portrait analysis ability and data processing ability of smart search, where can we accurately push personalized tourism content to interested users? Starting from users' interests, it not only enhances the user experience, but also enhances the growth possibility of new users and new businesses.

　　Similarly, by accessing high-quality eco-partner content, Smart Search helps many core businesses such as recruitment, real estate, used cars and local life in 58 cities to establish a convenient entrance that users can quickly open in the HarmonyOS ecology, and establish a synergistic channel with more information distribution and more services. Through the construction of "finding a job" super keywords, 58 cities have gained a lot of increments in enterprise recruitment and talent employment through smart search, and jointly escorted the development of social employment.

　　Break the application boundary and reshape the "short link" between users and services.

　　In order to connect users' needs with developers' application services more efficiently, based on the technological innovation of HarmonyOS intention framework, Huawei provided an application/meta-service smart distribution solution for HarmonyOS eco-developers. Smart search and head applications in many industries have joined forces to break the user information island, which not only greatly upgraded the search service experience, but also brought new scenarios, new traffic and new growth to mobile application developers. Users can directly search the services and information in the application without opening the independent application, and board the "through train" of the direct application content. In the past, when users wanted to use services, they had to go through a complicated process of opening applications, finding services and obtaining services, and every step might lose users. Nowadays, the services and contents in the application can get rid of the dependence on the App program carrier, and can be directly obtained by users quickly and conveniently through a global portal, making it easier for developers to acquire customers, activate and retain.

　　对开发者而言，这是一种全新的服务分发模式，也是流量获取与留存的新方式。华为智慧搜索基于鸿蒙生态进一步开放，为生态伙伴与开发者打造可快速上线、自动化接入的HarmonyOS意图框架，并提供标准化、合规化SDK集成指引，生态伙伴与开发者只需4步即可集成SDK，接入后还会覆盖用户搜前、搜中、搜后期间的多场景自动分发流量。

　　通过意图框架下的数据捐赠，伙伴应用与开发者将有机会触达鸿蒙生态下的更多用户，增加应用的曝光量和活跃度，让内容与服务得到更多的分发，快速拥有新场景、新流量，实现新增长。

　　Huawei Smart Search said that it has achieved data donation access with more than a dozen head partner applications and developers such as Xiaohongshu, Aauto Quicker and Taobao, and will continue to open the search ecosystem to create an intelligent, convenient and safer global search experience with more partner developers.

　　Explore new scenarios of innovation and cooperation and tap new opportunities for traffic.

　　In the past, people would think that smart search was a tool-oriented product, and it was easy to search and go. In the past six months, through cooperation with more and more industry head partners, Smart Search has accessed a large number of deep vertical content donated by partners, and the search volume of ecological content has been significantly improved. As the normalized search portal of HarmonyOS, Smart Search also shared more innovative cooperation points about search scenarios in this sub-forum, including search discovery, home page and super IP brand special page.

　　"Search Discovery" is a new section of the homepage of smart search, which creates a treasure chest-like content position for users by focusing on displaying new product features, high-quality public domain content and high-quality rights and interests. I hope that first of all, through cooperation with local life, travel, shopping and other industries, we can attract users to continue to visit by collecting the selected rights and interests of each family, thus connecting the billion-dollar traffic of the smart search homepage to our partners. Turn flow into increment, turn increment into stock, and achieve "persistence" while "opening up".

　　第二个新场景是首页当下，“当下”支持多内容模板，比如短视频、直播、资讯问答、笔记等多种内容形态，生态伙伴可以轻松接入，通过共同经营，“当下”可以为用户带来更沉浸式的体验，也为行业内容带来更好的转化效益。

　　最后是品牌专题页的合作点，除了用户的主动搜索，智慧搜索也会同合作伙伴设计垂类聚合页面，通过设计超级IP词来打造一些启发式的搜索入口。超级IP词的打造逻辑是基于用户日常搜索行为洞察，通过最日常的搜索词引导对应领域的专题页面，让用户可以更好地感知，比如搜索“出去玩”，用户即可一站式获得出行、景点、门票聚合的专题卡片、酒店等垂类卡片、周边推荐等内容卡片，同时满足用户和合作伙伴内容曝光的多元需求。

　　集众多创新能力于一身，在开放的HarmonyOS使能下，智慧搜索提供了一个开放、繁荣的搜索生态，在丰富用户搜索服务的同时，也作为鸿蒙生态的系统级入口，为伙伴和开发者提供重要的入口价值、联动价值，以及全链营销闭环价值，推动着生态伙伴与开发者寻找增长新机遇。未来，华为智慧搜索将持续创新，探索更多生态共赢可能性。