Alipay started the ＂Twisting Festival＂, and at the highest, 88 yuan paid the red envelope at the store.
A few days ago, Alipay announced that it would jointly launch a 10-day "Alipay Twist Festival" with thousands of merchants across the country to create a new consumer experience with new scenes and accelerate the digital transformation of merchant services.
It is reported that from August 4 th to August 13 th, users can search for the keyword "Twisting Festival" in Alipay App to enter relevant pages and participate in various activities. These activities include "Twist to get a red envelope" activity, "Surprise Shop" activity, "Divide the purchase" activity, "AI Creation" activity, "Earn a red envelope by doing the task" activity, "Buy good goods" activity, "Time reward" activity and "browse time reward" activity.
Take the "Twisting to Get a Red Packet" activity as an example. Users can participate in the lucky draw by clicking the "Twisting to Get a Red Packet" button, and have the opportunity to get benefits such as Alipay membership points, merchants' explosive products, and the highest 88 yuan to pay red packets at the store. In the "one-point purchase" activity, users invite a certain number of friends to help after selecting their favorite good things, that is, they can take good things with 1 cent+a certain amount of points. In addition, in the "AI Creation" activity, users can create an AI mobile phone case image by clicking the "AI Creation" button, and after publishing the work and collecting 10 likes, they can make a mobile phone case with 0 yuan+1 points, and users who are ranked among the top 100 in China can also get 666 yuan to pay a red envelope at the store.
In addition, in order to meet the needs of merchants' refined marketing, the "Twisting Festival" also opened a number of marketing positions for merchants, such as consumer circles, members and live broadcasts, and provided more digital tool combinations and industry-specific solutions to improve the conversion efficiency of platform public domain to merchant private domain management. For example, users can participate in the discount group in the Alipay consumer circle, enjoy the group purchase discount provided by merchants, and realize "eating, drinking and having fun in advance".
In this regard, Zhang Jing, the person in charge of integrated marketing of Alipay, said that "Alipay Twist Festival" will play the role of Alipay platform, increase the input of public domain resources, open up digital capabilities, stimulate consumption by creating a new IP for consumer festivals, and help businesses to transform their digital operations.
It is worth mentioning that in order to provide low-cost, stable and reliable basic environment and marketing tools for merchants and partners, Alipay recently launched a one-stop cloud service Alipay applet cloud and launched a public beta.
As a cloud service platform integrating cloud hosting, cloud development, intelligent marketing, risk intelligence and other core scientific and technological capabilities and cloud performance products, Alipay applet cloud is suitable for all types and sizes of applet developers and businesses, and can help developers and businesses to easily build their own applets on Alipay platform, without worrying about the performance and stability of back-end services, and without investing a lot of manpower and money in marketing and analysis.
At the same time, applet cloud can AI the public domain traffic, and provide more intelligent, scene-based and refined marketing solutions for merchants by combining public and private domain data, as well as private domain intelligent shopping guide products such as intelligent search products, personalized recommendation products and customer data center products to help merchants reduce customer acquisition costs and enhance business transformation.
In this regard, Alipay said, "Next, Alipay applet cloud will further lower the technical threshold and provide more resources for developers to accelerate the ecological prosperity and development of applets."
[The picture in this article comes from the network]
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