Tmall zooms in! In the second half of the e-commerce industry, being a brand is the way to break the business!
The rapid development of e-commerce industry has promoted more and more businesses to enter this market. However, with the increasingly fierce competition in the market, merchants have gradually realized that branding is the best breakthrough. As a leading enterprise in the e-commerce industry, Tmall has become the first choice for merchants to make brands, and it is constantly upgrading and optimizing its services, which brings more opportunities for the development of brands on the platform.
Recently, Tmall released the Thousand Stars Program, which recruits 1,000 growth and high-potential brands from the new trend track every year, and is equipped with exclusive "3+1" escort service, and finally cultivates 100 new brands with a turnover of over 100 million and more than 10 new brands with a turnover of over 1 billion. This is another overweight of Tmall's brand development. At the same time, it can be seen that Tmall has confidence in the brand to obtain larger-scale business on the platform.
In addition to the Thousand Star Program, Tmall also launched a series of favorable measures this year, such as the Blue Star Program and KA Service Department, to provide full-cycle support for merchants and support the development of brands on the platform with real money. The data shows that as of 2022, there are nearly 300,000 merchants on Tmall platform, more than 4,000 brands with GMV exceeding 100 million last year, and more than 6,000 new brands with GMV exceeding 10 million last year.
It can be said that branding is a major trend in the future e-commerce industry, and it is also the way for businesses to break the game in the second half of the e-commerce industry. As a leading enterprise in the e-commerce industry, Tmall has been actively promoting brand development and providing more opportunities and support for businesses. Merchants should actively seize the opportunity of Tmall, strive to build their own brands and achieve greater development on the platform.
To sum up, Tmall zoomed in, and in the second half of the e-commerce industry, branding became the way for businesses to break the game. Merchants should realize the importance of brands, actively seize the opportunity of Tmall, and strive to build their own brands to achieve greater development and success.
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