Hundreds of millions of books have been wasted, and the founder of Zhongtu. com has brought live goods to ＂save books from fire and water＂

　　"Good reading takes great risks." There is such a slogan hanging on the wall of the warehouse of China Library Network. Under the slogan, there are two long banners that read the words "Zhuozhou City's" Scholarly Zhuozhou National Reading "series activities entered the library of China Library Network". When the line of sight moves down, the ground of the warehouse is no longer visible, and it is replaced by water that has not passed people's knees.

　　This is the appearance of nearly 20,000 square meters warehouse of Zhongtu.com in Zhuozhou flood. In recent days, Beijing-Tianjin-Hebei and other places have experienced continuous heavy rainfall, and the largest book logistics storage base in Zhuozhou, Hebei Province has been flooded, including Zhongtu.com.. Ping Huang, founder and CEO of China Library Network, choked several times when talking about the story of saving books and employees in the past few days.

　　From 16: 00 to 18: 00 on August 4, Ping Huang conducted a live broadcast in Taobao's "Zhongtu Bookstore". From the establishment and vision of Zhongtu. com, he talked about everything that Tutu had experienced in the past few days. He introduced the books hanging in the link one by one, mixed with "What should I do in the future?" The misty question and answer.

　　The founder of China Library Network first "brought goods"

　　This is the first live broadcast in Ping Huang's life. On the preview poster before the live broadcast, the words "Save the book from fire and water" are written.

　　In the past few days, China Library Network has received a lot of attention. Among many book enterprises affected by the flood in Zhuozhou, China Library Network is almost the one that suffered the most. Ping Huang predicts that more than 4 million books will be "wasted" and the loss will exceed 300 million yards (the total price of all books).

　　"In order to save the book, everyone put the book high and moved it up layer by layer, but the efficiency was very low. Later, when the elevator failed, it was even lower. They are all experiencing floods, and they can't invite people temporarily. " Speaking of the scene in the warehouse of Zhongtu.com when the water level rises, Ping Huang still seems powerless. They bought 2,000 sandbags in advance and all the sandbags they could buy at that time, but they still failed to stop the flood from attacking books.

　　Although the CEO personally broadcast live, there are actually few books that can be sold in the Taobao shop of Zhongtu. com. Previously, the website of Zhongtu. com had removed the books from the flooded cargo space and suspended the channel of the new Taobao Group. "When the flood recedes, what books are left for us to sell, and whether all of them need to be re-purchased? We are also a little at a loss now. This is the most devastating loss and blow that China Library Network has suffered in the past 25 years." On August 2nd, Weibo, the official of China Library Network, also mentioned that the company can't guarantee that the books currently on sale can be properly distributed, especially the orders that have not been processed a few days ago. I'm afraid many books have been flooded and can't be distributed.

　　All the goods in this live broadcast are in the form of pre-sale. Fortunately, the details page of "Fortunately, the bookstore is still there" says that it is expected to be delivered in late September. The books in the refueling package of Zhongtu. com (including 4 books +1 metal bookmark +1 commemorative badge) are mainly newly transferred goods after the disaster, supplemented by surviving books, so as to ensure that the water books are not foamed, and the delivery is also expected in late September.

　　Ping Huang said that the reason for choosing Taobao Live Broadcasting was encouraged by many enthusiastic book lovers. In the past few days, the daily sales volume of the Taobao store of China Library Network Bookstore has been dozens of times higher than usual, and many messages of "Come on" and "Hang in there" have been received in the background. Some netizens expressed their willingness to buy soaking books, and suggested "opening a special live broadcast" and "I will buy if you can sell them". During the live broadcast, many netizens also expressed "no hurry to deliver the books" in the barrage, thanking the book lovers for their idea that Ping Huang wanted to give away books. Previously, the sale of the pre-sale refueling package of Zhongtu. com was so hot that the website could not be opened for a time. Zhongtu. com issued a message in Weibo to remind readers that there is still plenty of time for rational purchase.

　　According to the data on Taobao, nearly 90,000 people watched the live broadcast. The blind box of "China Library Network Refueling Package" sold in 99 yuan showed a monthly sales of 3,000+before the live broadcast, and an hour after the live broadcast, the monthly sales reached 5,000+. On the evening of August 4th, "Zhuozhou Disaster Book" rushed to the first place in Taobao's hot search.

　　In this live broadcast, Ping Huang also "brought goods" for his peers and put a number of books from other book companies on the shelves. "The first live broadcast may not sell much, but I hope that the book industry can warm up." Ping Huang said in the live broadcast. Another "Zhongtu Net Refueling Package-Wenchuang Edition" of Zhongtu Net, which sells for 99 yuan, will also use 10% of the sales funds to support peers to resume production.

　　The book industry in urgent need of "rescue"

　　Ping Huang revealed in the live broadcast that this morning, he specially went to see the situation of the warehouse of China Library Network. The water level has fallen to a certain extent, but he can't grasp the specific situation at the moment. The flood has not yet receded, and the soaked books and stagnant production and operation have become the unbearable top priority for book companies.

　　There are many book companies affected by the flood in Zhuozhou this time. Except for the "China Library Bookstore", the official store of Tmall's "unread" flagship store announced that all the soaked books were destroyed, and the estimated loss value was over 100 million. The reporter learned that nearly 3.6 million books were flooded in Tmall Store, which specializes in Chinese books in Times, with a loss of 220 million yards. At present, some books are being printed, and the new warehouse will be put into use soon.

　　The "life and death" of disaster-stricken book enterprises is particularly concerned by the public. In the era when the crisis of "extinction" of physical books persists, the living environment of book enterprises is not optimistic. According to the open-book data, in 2022, the book retail market in China was RMB 87.1 billion, down 11.77% year-on-year. In 2022, the number of new books in the book retail market was about 171,000, down about 11.4% year-on-year. On August 2, Weibo Zhong, who responded to the "trapped" hot search on CNET, also wrote: Just a few days ago, we were still worried about how to get publicity in place with less expenses, hoping to make some "noise" to be seen by everyone.

　　The launch of the founder and CEO of China Library Network is a helpless move in a special period, but the enthusiastic book lovers pouring into the live broadcast room may bring a little warmth and vitality to the book industry in the storm.

　　The book retail market annual report of 2022 released in an open book shows that in 2022, the book code of physical retail channels decreased by 37.22% year-on-year, the platform e-commerce code decreased by 16.06% year-on-year, and the short video e-commerce code achieved positive growth, with a year-on-year increase of 42.86%. The sales share of online retail, especially live e-commerce channel in the book market is increasing greatly. How to create more quality and material live broadcast rooms, open up a new situation for book sales, and avoid online channel book sales falling into price disorder competition may be a challenge and opportunity worthy of consideration by book companies.

　　At present, many head anchors of Taobao have started to bring goods for the affected book merchants free of charge. On August 4, Taobao launched the "Zhuozhou Book Special Session" urgently to help the affected businesses in Zhuozhou reduce their operating costs and resume their operations as soon as possible. According to the information released by Taobao, all the goods in the venue were made by the emergency inventory of the affected businesses in Zhuozhou, which are books and peripheral products that can be sold normally. Consumers can enter the venue by searching for "I bought a book for Zhuozhou".

　　The typhoon has dealt a heavy blow to the book industry, but the consumption enthusiasm attracted by the "trapped" book companies taking to the live broadcast room is also worthy of attention. The storm will pass eventually, but there are always people who need books.