Photo-generated information ｜ ｜TikTok introduces plain text function, and users can express themselves in more diverse ways.

　　TikTok, as a popular entertainment short video content creation platform all over the world, has a high number of web page hits and daily activities.

　　Recently, TikTok has launched a new function, which provides users with support for publishing plain text content. Users can publish stories, lyrics, recipes and other plain text content within the application.

　　The picture comes from the Internet.

　　TikTok changed its original operation mode from the short video field that it is good at to the development of pure text content, which is also an innovation in the content form of the platform. Challenged the text-based social media such as Twitter.

　　From short video to plain text, why did TikTok make this choice, and what impact will this function have on the market?

　　The introduction of plain text function

　　The launch of TikTok's plain text content publishing function provides a new way for users to create content.

　　Users can see three options in the application interface, namely "photo", "video" and "text". Click on the text option, and users can enter what they want to publish.

　　In the text interface, besides words, users can also add labels, stickers, etc. according to their own preferences, and attach background music. Add color to your published text.

　　TikTok official also said, "On the TikTok platform, we have always been committed to providing creative tools for creators and communities to stimulate self-expression. Today, we are pleased to announce that TikTok has recently launched a new format of plain text content. Through plain text content, we broaden the boundaries of each user's creative content on TikTok, providing a luminous space for creative copywriting we see in comments, headlines and videos. "

　　The picture comes from the Internet.

　　As TikTok officially said, the content distribution form of pure text provides a text-based content distribution method.

　　Even though the current short video content form is very popular, it is loved by many users. However, some users still want to express their ideas in words.

　　The introduction of the text content function has once again expanded the coverage of the application audience. At the same time, for users of short video content function, the development of this function has also expanded the boundaries of user-created content.

　　In short video content, video content is the center of users' attention. However, the attention of short video titles, copywriting and other content is lower than that of short videos. In the form of pure text, words are put in the first place. It provides a space for copywriting and a new creative channel for users.

　　The form of pure text is more simple and clear. Creators can convey their ideas more directly, while recipients can receive information quickly.

　　02 differentiated building

　　Text-only functions rarely appear in entertainment content creation platforms, and there are also some text-based applications, such as Threads application launched by Meta.

　　The picture comes from the Internet.

　　However, in TikTok, functions such as plain text content and short video are integrated, and users can experience these applications indiscriminately at the same time.

　　The combination of various functions has also attracted various types of users. Both users who are interested in creating short video content and users who are interested in the form of pure text content can find their own interesting functions in the application.

　　TikTok has differentiated itself from other platforms. While differentiating from other platforms, it also brings users a better experience.

　　Differentiation represents innovation. TikTok's differentiation from other platforms also means that it can provide users with more different experience.

　　The picture comes from the Internet.

　　The content creation form of pure text can bring users an updated experience. Users can create content according to their own ideas and typeset according to their own aesthetics. Personalization has been placed in a more important position.

　　Deliver deep content through words. The communication between the creator and the receiver has a high sense of participation.

　　The introduction of pure text content function and the differentiation brought by the combination with various functions make TikTok gain more users and improve the retention rate at the same time.

　　The rich user experience enables the platform to harvest more and more lasting traffic.

　　The picture comes from the Internet.

　　03 new promotion form

　　The content creation form of pure text can bring new advertising promotion methods.

　　Words play an important role in conveying brand culture and brand concept. The use of creative and infectious words can establish a deeper connection between brands and users. So as to enhance brand awareness and sales of brand products.

　　Short words can make viewers have more associations. For the words created, the receiver not only accepts the words directly, but feels the content in combination with his own experience. Using words to promote the brand can make the brand have more meaning.

　　Sincere words can make users trust the brand. And the trust of consumers is of great significance to the brand.

　　The picture comes from the Internet.

　　When you output the text, you will also get feedback from the text. And users' feedback on brand advertisements can make the brand get more accurate data, so as to identify the audience and make improvements.

　　Advertising promotion with words can bring more possibilities for brands. Therefore, the introduction of pure text function can also provide a new direction of value conversion for the platform and bring higher economic benefits to the platform.

　　To sum up, the creation function of plain text content launched by TikTok may have an impact on the platform, users and market.

　　The differentiated function brings greater competitive advantage to the platform; Rich creative methods bring users a better experience; The use of pure text for brand promotion provides a new advertising method for the platform.

　　TikTok has been constantly exploring in all aspects, expecting the platform to launch more functions.