Literary travel to the meta-universe sets off a new consumption boom.
The Painting Tour on the Qingming River-Immersion Art Exhibition of the Forbidden City, co-sponsored by Phoenix Digital Technology, Forbidden City Publishing House and Chongqing Liangjiang Industry Development Group Co., Ltd., recently opened in Chongqing. The exhibition comprehensively utilizes modern digital technology, and presents the urban life in the Song Dynasty in Riverside Scene at Qingming Festival through holographic projection, naked-eye 3D, 8K ultra-high definition digital interaction and other scientific and technological means, so that visitors can feel the aesthetics of life in the Song Dynasty and the traditional culture of China as if they were there.
The picture shows tourists getting a close look at the "Shengshi Changjuan" dynamic HD giant screen exhibition area.
Metauniverse is a virtual world constructed by human beings using digital technology, which is mapped or surpassed by the real world and can interact with the real world. This summer, "Literary Travel+Technology Application", represented by Literary Travel Meta-Universe, emerged one after another, bringing people rich experiences and setting off a new upsurge of consumption.
The new scene of the literary travel meta-universe landed
Recently, the Shanghai Planetarium (Shanghai Science and Technology Museum Branch) opened the Summer Astronomical Carnival, and around the focus education system, 15 activities such as "invitation by the curator" and "starry concert" were met with the public in a combination of "online+offline" and "inside and outside the museum". Among them, the latest online "Shanghai Planetarium Digital Twin Parallel World" fully empowers popular science exhibition, audience service and venue management, creates a national demonstration case of astronomical popular science meta-universe, and opens a journey of exploring the meta-universe and the sea of stars for the audience.
This "parallel world" is a part of the construction of "digital twin city in Lingang New Area". Management Committee of Lingang New Area of China (Shanghai) Pilot Free Trade Zone, Shanghai Planetarium (Shanghai Science and Technology Museum Branch), Shanghai Branch of China Unicom Co., Ltd. and China Unicom (Shanghai) Industrial Internet Co., Ltd. cooperated with each other. Based on the integrated capabilities of computing, security and data utilization of cloud networks such as 5G, computing power, artificial intelligence and metauniverse, the project construction put forward the "1233" master plan, that is, to build a set of digital twin platforms, focus on management and.
In terms of management, the "parallel world" connects 12 systems such as passenger flow, exhibition items, security, fire protection, environment and energy consumption, breaks the data barrier, grasps real-time dynamic vital signs on one screen, and realizes comprehensive situational awareness.
In terms of services, information service billboards are built in venues to provide real-time and intuitive running situation of venues for tourists, and to help tourists arrange their tour routes reasonably. At the same time, tourists can get fast and convenient tour service through one-yard tour.
In terms of exhibition, the "parallel world" simulates the Shanghai Planetarium in the scenes of blooming flowers in spring, white clothes in winter, bright night and hazy rain and fog, so that people can read the beauty of architecture; Combine natural solar terms, solar illumination, architectural light and shadow, and popular science knowledge, skillfully extend the virtual space and knowledge space, and present new ideas in various forms; Empowering to sail to Mars, Mangui meteorite and solar tower, developing popular science courses, and teaching and explaining are more interesting.
Shanghai Natural Museum (Shanghai Science and Technology Museum Branch) integrates the application of digital technology in Chen Zhong and designs a tour route of "Metauniverse Crossing Natural Time and Space". Visitors can use their mobile phones or tablets to interact with the exhibits in the Shanghai Museum of Natural History by using the "AR" application to "summon" prehistoric animals; Combined with the explanation service, you can get richer background knowledge.
Expand the new space of cultural tourism consumption
In recent years, the cultural tourism industry has actively embraced the global digital wave, and cultural tourism consumption has continued to expand new scenes and new spaces. There are more and more application cases such as "Digital Twin Parallel World in Shanghai Planetarium" and "Metauniverse Crossing Natural Time and Space" in Shanghai Natural Museum. The classic cultural and sports venues are inserted with the "wings" of digital transformation, bringing new experiences to the audience.
According to the data of Shanghai Museum of History in the first half of the year, the audience who used augmented reality (AR) guided tours accounted for about 6% of the total number of visitors, which was nearly three times higher than the industry average conversion rate of 2% two years ago. The Shanghai Museum of History has also built a "Digital Twin Museum", which carries out ultra-fine three-dimensional digital restoration of the venue and realizes the docking of multi-dimensional real-time dynamic data such as government business data, IOT perception data and environmental weather data.
Zhou Qunhua, director of the Shanghai Museum of History, said that strengthening the application of digital twin technology in monitoring energy consumption and enhancing tourists' experience will help to better tell the "Shanghai story". For example, this museum welcomes more than 1 million visitors and tourists every year, but the coverage of the existing explanation team in the museum is very low, estimated at 5% to 10%. Therefore, the introduction of digital means such as audio navigation and augmented reality navigation can provide better services for the audience.
The large-scale immersive art exhibition "Exploring the Classic of Mountains and Seas" created by Qichuang Tourism Group recreates the fantastic scenery in the Classic of Mountains and Seas. Since its official opening at the end of June, it has received more than 30,000 offline audiences and realized the income of tickets and other products of nearly 5 million yuan. "The Lost Pharaoh-pyramid of khufu Immersive Exploration Experience" has received more than 23,000 visitors since it was launched on May 12, and the organizers decided to postpone the closing date from August 27th to October 7th. "X-Meta | Time and Space of Opportunity" National Chaoyuan Universe Theme Park combines a number of virtual reality (VR) telepathic theater projects such as "Wind Up Luoyang". In July this year, the total number of people experiencing "Wind Up Luoyang" increased by 17.88% compared with June.
At present, dozens of virtual and real cultural tourism scenes, such as Wukang Building, Shanghai Oriental Pearl Radio and Television Tower, Shanghai Yuyuan Mall and Nanjing East Road, have been launched, and citizens can experience them through mobile phones or augmented reality headsets. For example, Shanghai Yuyuan Shopping Mall has launched the "Wonders of Clouds and Mountains and Seas" Meta-cosmic Lantern Festival. Through the combination of augmented reality (AR) technology and real scenes, the virtual beast lantern group can "cross" the online dynamic display.
In addition, the Key Laboratory of Digital Performing Arts Integration and Innovation of Shanghai Theatre Academy (national ministerial level) and Shanghai Yue Theatre jointly launched the extended reality (XR) drama "Dai Yu Buries Flowers", and used virtual reality technology to create drama performances with mixed narrative of virtual and real space.
Building a new ecology of industrial development
The Action Plan for the Integrated Development of Virtual Reality and Industrial Applications (2022-2026) clearly states that the core technology innovation capability of China's virtual reality industry will be enhanced, the innovation vitality of industrial service system will be stimulated, the integrated development of virtual reality and industrial applications will be accelerated, and the innovation and development ecology of virtual reality industry will be built and improved.
Ao Li, chief engineer of China Information and Communication Research Institute, believes that in the future, the immersive application format of virtual reality will have the characteristics of large-scale application, people-centered, virtual and real integration, immersive experience, etc., and realize integration and innovation in industrial production, cultural tourism, integrated media, education and training, sports health, business and creative smart cities and other industrial application fields.
Hong Qinghua, chairman of Jingyu Group, believes that cultural tourism is just needed by the people for a better life, and it is the best means and scene to promote the creative transformation and innovative development of Chinese excellent traditional culture. With the help of intelligent devices such as 5G, virtual reality (VR), augmented reality (AR) and industrial chain partners, we will create more new experiences and new consumption for tourists in terms of immersive experience, creative transformation of intangible cultural heritage, creation of young local culture and economic development of night tours, and create more new kinetic energy for expanding consumption for destinations.
"In recent years, the role of cultural tourism in film and television works has become increasingly prominent, and it has become the norm for a drama to bring a city with fire." Wang Zhaonan, vice president and editor-in-chief of iQiyi, said that when film and television IP becomes the source of empowering cultural tourism, the key to getting online and offline is technological innovation.
In June this year, the Shanghai Municipal Bureau of Culture and Tourism issued the "Shanghai Action Plan for Building a New Track for Cultural Tourism Universe (2023-2025)", which defined five special actions that Shanghai Cultural Tourism should focus on in the next three years, including the special actions for new infrastructure construction of digital cultural tourism, new breakthroughs in technical tools, new scenes of cultural tourism cosmos, new tracks for digital artworks, and new content immersion interaction.
Fang Shizhong, director of the Shanghai Municipal Bureau of Culture and Tourism, said that the first step in building a cultural and tourism meta-universe is to strengthen the drive of innovation and accelerate the efficient integration of cultural and tourism meta-universe. Actively encourage and support market players to explore and practice the deep integration of cultural tourism and technology, and integrate digital technologies such as augmented reality, blockchain and artificial intelligence to accelerate the docking of content creators, technology companies and cultural tourism scenes; The second is to highlight the characteristics of Shanghai and create a benchmark scene for the cultural travel meta-universe. Adhere to the people-centered, focus on "red culture, Shanghai culture, Jiangnan culture", focus on "one river and one river", historical and cultural areas and urban renewal, rural revitalization, create a three-dimensional, interactive virtual and real integration tour route, so that citizens and tourists have a stronger sense of participation, acquisition and happiness; The third is to do excellent business services and cultivate the innovative ecology of the literary travel universe. By strengthening top-level design, optimizing business services, and strengthening resource allocation, we will effectively improve the package of policy services cultivated by new formats, and build a number of leading enterprises and unicorn enterprises rooted in Shanghai and with core competitiveness at the new track of Wenlv Meta-Universe, which will drive the overall formation of a more dynamic innovation ecology of Shanghai Wenlv Meta-Universe. (Reporter Chen Aiping)
Source: Economic Information Daily
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