Eight words, accompany you through the storm.

　　Running a business is a stormy journey. In this process, operators will pay sweat and gain glory, and they will also encounter strong winds and waves, helplessness and embarrassment. Compared with physical suffering, inner suffering is the hardest to swallow.

　　At a study meeting, an entrepreneur shared that his enterprise with a scale of more than one billion yuan has started bankruptcy and liquidation. Even if he can't use his real name, he has to take part in this study, just to regain his strength in his heart and find the direction of progress again.

　　I remember another entrepreneur classmate who had to give up the control of his listed company two years ago and start the whole debt restructuring. It can almost be said that the sky is falling, but they chose to survive strongly. Today, this company is full of vitality and really begins the road of rebirth.

　　If your enterprise is experiencing an unprecedented storm, or has stepped out of the tight encirclement and ushered in another spring, Runze Garden has the following eight heartfelt words, which are also the core views to share with you.

　　The first sentence to save energy is to survive.

　　Now the economic environment is somewhat difficult, and it is not easy for every enterprise. At this time, saving energy is survival. How to conserve energy? A large-scale property enterprise operator shared that in the face of the "scissors fork" situation in which property fees are not rising but labor costs are rising year by year, the survival problem of enterprises makes them very anxious. But later he found that the root of the problem and the source of motivation can all be found in the heart.

　　On second thought, if you return to your inner cognition, you will find the root of the problem, and you can solve the problem slowly without consuming energy in complaining and anxiety. Once complaining and anxiety stop, it is to conserve energy. Saving energy is survival, and you will have the opportunity to gradually build up your self-confidence, keep your feet firm and move forward step by step.

　　In the era of information explosion, it is forbidden to talk through hearsay when you look at the mountain side as a peak. Firmly believing in your inner voice, being close to and serving the people are the passes and amulets of our small and medium-sized private enterprises.

　　The second sentence has both methods and methods.

　　Enterprises should not only master mental methods, but also have methods, such as moderate rotation, one-hour communication, 100-day study and so on. We have summarized ten simple and easy mechanisms. At the same time, every enterprise has a good mechanism that can be learned and used at any time.

　　However, if there is no mental method, these methods are either theories or decorations, or the landing process is difficult.

　　In the third sentence, a gentleman's business is based on the principle.

　　This sentence is the way to master various methods. We often say, find what we and our peers can do in the past but don't want to do. In fact, being a sincere and honest person and doing business is something that you can but don't want to do.

　　A well-known entrepreneur once said: "A kind person will not be too bad luck." If the degree of sincerity and kindness is 10 points, what is your general score? Of course, customers are willing to cooperate with people who are more sincere and kind. Therefore, this is the simplest way to be able and unwilling, and it is also the way to surpass peers. This is what Confucius said: "A gentleman's business is based on the foundation and the Tao is born."

　　The fourth sentence is sincere and interest-free, and the heart is pure and true.

　　"Sincerity without interest" comes from The Doctrine of the Mean, and "seeing the truth with pure heart" comes from Mr. kazuo inamori, a famous Japanese entrepreneur. A pure mind can keenly grasp the opportunities at hand, while a lost mind will miss the opportunities around it. What is the basis of being a man? It's simple, it's sincerity.

　　Sincerely facing others is not to take out the original money, but to express yourself sincerely without telling lies. This tests wisdom, exercises wisdom, and achieves sincerity. A gentleman loves money and takes it properly. Sincerity and kindness are the "Tao".

　　The fifth sentence gratitude is the beginning of kindness.

　　This is the inspiration from Academician Wang Yuming of Tsinghua University. From simply selling products to deeply loving customers, we can sell more products and create greater value. However, this concern in the heart of the operator must first be pure enough to reap good returns.

　　How to love customers? Generally speaking, our love for others will not exceed our love for our parents. In the class of strategic leadership, we often go back to our childhood. When I was a child, perhaps a word or two that my parents inadvertently said was deeply imprinted on our hearts. Perhaps we have been estranged from our parents since then, and we are increasingly critical of their love. We may also compare other people's parents with money and power, but why can't their parents do the same?

　　It is not until we go back to childhood in class, repeatedly perceive our parents' deep and sincere love, companionship, care and guidance, and trace back the energy of the source of life that we can open the source of love in our hearts. How much we love our parents, how much we love our partners, colleagues, shareholders and customers.

　　Realizing the link with parents in the deep heart, we will begin to deeply appreciate others, including the support of customers, just like thanking our parents. Therefore, gratitude is the beginning of kindness, and gratitude is also the beginning of loftiness.

　　The sixth sentence is to accompany others and be happy.

　　An enterprise can have an excellent founding team, sufficient financial support and a good brand image, but how to make excellent customers and enterprise teams work together to open up new boundaries? Is this possible? Such an enterprise is like a "social enterprise" in the world. In essence, it exists for this society.

　　When we deeply integrate Chinese culture with western management classics, we can completely walk out of such a new road. Through persistent study and practice, we can realize that Chinese culture is a culture to solve major problems in life, and today's business problems can be solved by Yangming's mind. In addition to the tangible value gains, it helps entrepreneurs to really raise their mental strength, accompany others and be happy. There could have been such a way in life.

　　The seventh sentence Chinese culture, western management

　　We not only learn Chinese culture, but also integrate the western management system. Huawei's business leading model originated from IBM and is divided into four parts: leadership, values, strategic design and strategic implementation.

　　There is no simple solution to complex problems, serious diseases cannot be treated lightly, and chronic diseases cannot be treated quickly. An enterprise must make great efforts from these four aspects at the same time if it wants to stand on its feet and develop healthily.

　　Business operators usually hope to solve problems quickly in the strategic implementation office, and learn several methods to use them immediately. But this short-term effective method has not removed the root cause of the disease, and the problem still exists. At this time, it is necessary to reflect on whether there is a problem with the strategic design itself in the early stage.

　　Where does the problem of strategic design come from? It is likely that there is a problem with values. Values include the extent to which enterprises treat customers sincerely and kindly. Sincerity and kindness are actually the essence of leadership.

　　The eighth sentence is self-seeking and self-transcendence.

　　Mr. Yangming, a thinker in the Ming Dynasty, said: "People's words are not as true as self-regret." No matter how much others say, it is better to suddenly realize it yourself. We often say that God helps those who help themselves. The door of a person's mind is locked from the inside, and only we can open it. This is called self-transcendence.

　　"The power of heaven is greater than the sun, the power of the earth is greater than electricity, and the power of man is greater than the heart." Therefore, the symptoms of the problems we encounter may vary widely, but there is only one root cause, that is, some restrictive thinking cognition in our hearts binds ourselves. Self-transcendence can only be achieved through self-seeking.